What is Google Sponsored Advertising?
Google sponsored advertising or in professional terms PPC, it’s just as it sounds – pay money to Google for them to advertise us. The cost of advertising on Google is usually done by cost per click and hence the name PPC = Pay Per Click.
In Google’s advertising system, it is now possible to create a variety of ad types on a variety of platforms, with advertising primarily in the Google search engine, but not only! You can also publish in the Google ADS system in the Google affiliate network and other places that we will expand on later.
What are the top types of campaigns in Google?
Which campaign is most recommended?
This is the kind of question that is hard to answer on one foot. It is important to tailor the campaigns to the needs of the business and what it offers. We usually combine different campaigns to get effective and maximum results from the campaigns we do.
However, most campaigns will no doubt be search engine campaigns, where the customer searches for the product they need and therefore the conversion will usually be higher. In addition to these, there will be other remarketing campaigns in the media network, a shopping campaign for online stores and a YouTube campaign for a business that needs the publication of a video.